JHGraphix
Journale
To create a new brand identity for a new subscription TV channel named Journale.
The channel is to promote creativity, free thinking, and be informative and interesting through it’s various programs. The branding of the channel will be unified across all media platforms, and be uniquely identifiable amongst similarly positioned channels.
My Approach & Solution
The logo incorporates an aeroplane silhouette with a map marker to portray travel and adventure to a new location, symbolising travel, forward thinking, and new experiences.
The blue gradient has been chosen to represent a clear sky which symbolises free and creative thinking among individuals. The turquoise secondary colour was chosen to represent the sea, which symbolises calmness and clarity.
