JHGraphix
Dream Sheen
This project reimagines Mr. Sheen for a new, younger generation, transforming a nostalgic household name into a modern lifestyle brand. The refreshed identity swaps old-fashioned polish for a new cleaning product designed to clean and protect.
My Approach & Solution
To make Mr. Sheen appealing to a younger generation I chose to turn him into a small and cute marketable mascot character. The sky blue gradient was chosen to match the dream theming, and because it is associated with water, which you use to clean.
